UWBC & EK Foundation for Health Presents: UnCharitable

Tuesday, October 22, 2024 6:00 pm Key City Theatre

United Way British Columbia and East Kootenay Foundation for Health proudly present an exclusive screening of the powerful documentary UnCharitable, supported by sponsors Columbia Basin Trust and Steller Vista Credit Union. Hosted by Tracey Amy (UWBC) and Brenna Baker (East Kootenay Foundation for Health), this evening will feature insightful discussions as we explore the film’s thought-provoking ideas. Join for an inspiring event!

UnCharitable explores how our societal values toward the operating needs of non-profits are preventing them from being as innovative and sustainable as they could be.

United Way British Columbia's mission is to foster healthy, caring, and inclusive communities, but we can't accomplish that without a healthy non-profit sector.

Imagine a world where nonprofits could market their initiatives to donors with the same vigor and creativity as corporations do with their products. Could this shift fundamentally alter the landscape of philanthropy? What if we embraced the notion that effective fundraising often requires strategic investments in areas like advertising and marketing?

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